After many years with the same logo, the Jelinek Cork Group of companies has come together with one unified logo. This logo symbolizes many things: The tree represents the cork oak tree – the source of cork.
The tree also represents nature and the environment – issues JCG cares deeply about.
The tree branches represent deer antlers and the Jelinek name. In Czech, the word “Jelinek” means “little deer”.
Finally, just as cork is stripped off the tree and then regrown, so are the antlers of a deer – they are shed each year and then regrown.
The logo was created by Michal Macko, a graphic designer in Bratislava. Korok Jelinek in Slovakia created a project/competition for the University of Graphic Design in Bratislava. The theme of the competition was to create a logo and corporate identity for JCG. The students were provided with all the information about cork, the company and the history of Jelinek. About 15 students participated and their final work was evaluated by professional architects & designers, as well as the Jelinek teams in Slovakia and the Czech Republic. Michal Macko was the winner – he was provided with a financial reward and the University was provided with financial donations as well as cork for future projects.
In May of 2008 the logo was approved and accepted at Jelinek corporate headquarters for worldwide use by all members of the Jelinek Cork Group of companies.
1 comment:
Grreat reading your blog post
Post a Comment